Build a self-funding lead generation system that produces consistent daily sales and gets you to "escape velocity" where you never need to trade time for money again

The same system that cleared my calendar and cut my workweek down to 20 hours👇

Enroll Now →

Serve 10K is an implementation program to help you create a self-funding lead generation flywheel that can work 24/7/365 and generate a consistent flow of leads and customers even when you're fully unplugged from social media.

Because a business that stops when you do isn't a business. It's a glorified job…

Serve 10K gives you an accelerated path to freedom. The goal: add 10,000+ leads to your email list every year using a predictable system that works even when you don't.

Now, you don't work for the business…The business works for you.

"Better than a $10K program"

"$66,000 in revenue this month"

"Flywheel did 85 sales in one month"

"Spent $67, made $390 in one day"

Beau Norton

Creator of Serve 10K

Hey, I'm Beau. I’ve been a full-time creator for over a decade and have generated millions in digital product sales using simple automated systems. Now I help creators build self-funding growth machines so they can reach 10,000+ leads, serve at scale, and gain full control over how they spend their time.

FREEDOM doesn’t come from more clients, more content, or longer hours. It comes from scalable systems that give you LEVERAGE

One Scalable system > 100 marketing tactics

The first 7 years of my creator journey, I made the same mistakes that over 90% of the creators I talk to are making to this day…

The biggest mistake of them all?

Focusing on marketing tactics but neglecting to build a scalable system that can generate leads and customers around the clock so you're not forever chained to your business.

Let's be honest…

You didn't start your business because you wanted to:

❌ Post on social every day just to watch the algorithm ignore you

❌ Spend hours designing “perfect” content that brings in 3 likes and zero buyers

❌ Live in your DMs trying to convince skeptical strangers to book a call

❌ Discount your offers every other week because you’re worried no one will buy

❌ Piece together a dozen tactics from random gurus and hope something sticks

❌ Refresh Stripe and email every 10 minutes wondering where the sales are

What you really want is…

✅ A steady stream of new leads and buyers coming in every day whether you’re “on” or not

✅ To know that when you launch, at least 50–100 people are ready to buy before you write a single post

✅ To spend most of your time creating great products, coaching your people, and improving your craft

✅ To check your numbers once a day, make a few smart tweaks, and then go live your life

✅ To plan your income months in advance instead of crossing your fingers every time you hit “send”

✅ To take time off without your revenue falling off a cliff

Organic marketing has its place, but almost no one tells you about how unsustainable and unfulfilling it can be…

Putting in tons of your precious time creating valuable content, just for a few hundred views, maybe a few thousand if you're good…

And then watching your content get buried in the feed…

Now you gotta post again. And again. And again. And again…

All for what? A business that grows at a turtle's pace?

With a lot of hard work, I did manage to grow my business using purely organic content.

I played the whole social media game pretty successfully, growing my main account to over 110,000 followers.

But after some time I was completely fried.

I was stressed to the max trying to keep fueling the hungry algorithms.

I had a newborn daughter at the time, and I was very aware that I couldn't keep operating the way I was if I wanted to be fully present with her and be the best dad I could be.

Then I thought, what am I doing?

Why am I spending all this time creating content that gets seen by a few thousand people (if I'm lucky) and then gets buried in the social media feeds never to be seen again?

That's really not an efficient use of energy, is it?

Scaling without stress requires the right approach…

The Old Way

❌ A service-based business that stops generating revenue the second you stop showing up.

❌ Relying on referrals, organic social media content, and algorithm luck to (maybe) bring in a few clients.

❌ Guessing at your numbers and making emotional, last-minute decisions when sales feel slow.

❌ Launching from scratch every time. New offer, new sales page, new strategy, new stress.

❌ Waking up wondering where your next sale is going to come from, and dreading the work it will take.

The Old Way

The New Way

✔️ A leveraged offer and system that keeps attracting leads and buyers even when you’re off the clock.

✔️ A self-funding funnel that generates steady traffic and brings in leads and buyers every single day.

✔️ Clear metrics and a simple dashboard so you can scale calmly with data instead of stress.

✔️ Launching from a stable base. The same core system, and just turning the dial up or down as needed.

✔️ Launching knowing there are already dozens of warm buyers on your list waiting for the right offer.

The New Way

Inside SERVE 10K you'll learn how to build a self-funding audience growth machine that can scale to 10,000+ leads per year

Why is 10,000 leads the magic number? Because that's when you reach "escape velocity" where 6-figure launches and consistent 5-figure months become not only possible, but realistic.

Freedom is just math👇

The average email list or community converts anywhere from 0.5% to 2% of subscribers into purchases for an online course launch.

So let's say you have a $500 course you want to launch and you have 10,000 on your email list.

10,000 x 0.5% = 50 sales x $500 = $25,000 launch

10,000 x 1% = 100 sales x $500 = $50,000 launch

10,000 x 1.5% = 150 sales x $500 = $75,000 launch

10,000 x 2% = 200 sales x $500 = $100,000 launch

Upsell even a small percentage of those customers into a higher ticket offer and you could realistically double those numbers.

Do just a few of these launches a year (or automate your launches and have them run 24/7) and you have a very healthy, sustainable business without needing to sell any of your time.

So if you want a calm, scalable digital product business, you need to focus on 3 important things:

✅ Growing your email list to 10,000+ leads with a simple, repeatable system.

✅ Creating a self-funding lead generation flywheel so you don’t have to hustle on social media for years to get there.

✅ Knowing your key metrics so you can scale with data, not emotions.

Organic marketing has its place, but almost no one tells you about how unsustainable and unfulfilling it can be…

Putting in tons of your precious time creating valuable content, just for a few hundred views, maybe a few thousand if you're good…

And then watching your content get buried in the feed…

Now you gotta post again. And again. And again. And again…

All for what? A business that grows at a turtle's pace?

With a lot of hard work, I did manage to grow my business using purely organic content.

I played the whole social media game pretty successfully, growing my main account to over 110,000 followers.

But after some time I was completely fried.

I was stressed to the max trying to keep fueling the hungry algorithms.

I had a newborn daughter at the time, and I was very aware that I couldn't keep operating the way I was if I wanted to be fully present with her and be the best dad I could be.

Then I thought, what am I doing?

Why am I spending all this time creating content that gets seen by a few thousand people (if I'm lucky) and then gets buried in the social media feeds never to be seen again?

That's really not an efficient use of energy, is it?

This isn't theory. This is the exact system and business model that helped me generate over $850,000 in the past 12 months…

(as a solo operator with no team and an empty calendar)

Disclaimer: I've been in the online marketing game for over a decade. My results are not typical and I can in no way whatsoever guarantee that you will get similar results. Although certainly possible, your results will depend on a variety of factors, not limited to your level of business experience, work ethic, diligence in applying what you learn, and economic factors beyond anyone's control.

It's not because I'm special.

It's because I created an unfair advantage for myself…

You see, while most entrepreneurs were running around looking for ways to get more clients, I decided to stop chasing and just build a system that brought me so many leads that I'd never have to worry again about where my next customer was coming from.

I did this using 3 key elements:

1. Self-Funding Flywheels - I build automated sales funnels that create a reliable amount of cashflow with very little ongoing energy required from me. This gives me a steady stream of income that I can reinvest into further growth.

2. An Owned Audience - You don't own your social media following. You need to be deliberately focused on growing your email list if you want to reach a place where you can generate income on demand.

3. Data-Driven Marketing - Not "post random content and hope something good happens." I look at everything as part of a larger ecosystem and a way to gather data so that I can improve future decisions. This allows me to continuously optimize what I'm doing and create compounding returns.

And my students are winning too

Caleb turned on his self-funding flywheel and generated 50 customers in his first month…

He's now at 1.59 ROAS, meaning his flywheel is paying for its own growth and producing daily profit whether Caleb chooses to post on social media or not

Jen turned on here self-funding flywheel and did 85 sales in her first month…

Her ads are now self-liquidating, meaning she can start scaling fast by just re-investing the revenue her flywheel is generating

Jess scaled her flywheel to $66k months and is generating close to 1,000 leads per month with it!

Hey, I'm Beau, a father and someone who highly values freedom. So I made it a priority to learn how to scale my business without sacrificing the most important things in life…

I’ve been a full-time creator for over a decade and have generated millions in digital product sales, not by being the loudest on social media, but by building simple, automated systems that do most of the heavy lifting for me.

It didn’t start that way though. For the first 7 years of my creator journey, I did what most people do:

Chased every new tactic, filled my head with more and more knowledge, created a bunch of half-finished offers, and hustled on the organic marketing hamster wheel just to keep my business (barely) alive.

I wasn’t lazy and I wasn’t stupid. I just didn’t have a scalable system that could generate income that was independent of my time.

Things changed when I stopped asking, “How do I get more clients this month?” and started asking, “How do I build an engine that brings me leads and buyers every single day whether I feel like working or not?”

That’s when I got serious about building leverage into my business and engineering systems that could free me from the daily grind.

Over the past few years, this approach has helped me generate over 2 million dollars from digital products while cutting my work hours down to about 20 per week, sometimes less.

SERVE 10K is where I help you build your version of that system, a system that helps you avoid burnout, gives you your time back, and helps you make more money than you know what to do with while positively impacting thousands of people in the process.

Hope to see you on the inside!

Why all the marketing tactics and strategies haven't given you the freedom you crave (yet)

Because they only work if you check these boxes first…

Before everything can start working for you, before the "freedom lifestyle" can become a reality, you first need to check a few boxes…

Freedom requires checking at least 5 out of these 6 boxes…

🔲 → My business would keep generating sales for months even if I stopped posting or took time completely off.

🔲 → I have a simple system that brings in new leads and buyers every day without relying on algorithm luck or referrals.

🔲 → I can reach 10,000+ people with less than 30 minutes of work by sending a single email or running a simple campaign.

🔲 → I have at least one leveraged offer (course, program, or digital product) that doesn’t require my 1-to-1 time to deliver results.

🔲 → I know my key numbers (lead cost, AOV, conversion rate, LTV) and use them to decide when to scale, pause, or tweak my marketing.

🔲 → When I want to make money, I have a predictable launch or promo process that reliably brings in 25–100+ sales every time I run it.

If you can’t honestly check most of these boxes yet, there's no need to be discouraged. Creating just ONE scalable lead generation system can help you check every one of these boxes within the next 12 months.

That’s exactly what SERVE 10K is built to help you create 👇

Organic marketing has its place, but almost no one tells you about how unsustainable and unfulfilling it can be…

Putting in tons of your precious time creating valuable content, just for a few hundred views, maybe a few thousand if you're good…

And then watching your content get buried in the feed…

Now you gotta post again. And again. And again. And again…

All for what? A business that grows at a turtle's pace?

With a lot of hard work, I did manage to grow my business using purely organic content.

I played the whole social media game pretty successfully, growing my main account to over 110,000 followers.

But after some time I was completely fried.

I was stressed to the max trying to keep fueling the hungry algorithms.

I had a newborn daughter at the time, and I was very aware that I couldn't keep operating the way I was if I wanted to be fully present with her and be the best dad I could be.

Then I thought, what am I doing?

Why am I spending all this time creating content that gets seen by a few thousand people (if I'm lucky) and then gets buried in the social media feeds never to be seen again?

That's really not an efficient use of energy, is it?

SERVE 10K CURRICULUM

Week 1

Scaling Architecture

*Available Immediately

In this first module, we'll dive deep into how to structure your business for maximum scalability and freedom. You'll get clear on your core offers and how to structure your sales funnel for success.

Week 2

Viral Product Blueprint

*Available Immediately

In week 3 we'll dive deep into how to engineer a "viral product" that can easily sell dozens of copies per day using paid ads. When you design your products in this specific way, they sell like crazy. Most offers can't scale to 100 copies per day because they don't follow these key principles.

Week 3

Sales Page Secrets

*Available Immediately

In this module, we'll discuss an often overlooked part of what makes a product sell like crazy: the sales page. You'll learn several key principles that will make your sales page convert at a high percentage, without even changing anything about the offer. You'll also get my AI sales copy generator and my premium sales page templates so you can launch your offer fast.

Week 4

Ads Made Easy

*Available Immediately

In this module I'll show you how to launch your first ads in less than an hour without creating anything new. No need to create new content, a new offer, or a lead magnet. This is a simple but powerful way to start generating leads with simple ads starting today.

Week 5

Your First 100 Sales

*Available September 22nd

In week 6 I'll show you how to launch your front end offer using Meta ads and generate your first 100 sales. You'll learn the technical aspects of running ads and how to make sure your ad account doesn't get banned (a common mistake)

Week 7

Week 6

Funnel Optimization

*Available September 29th

Next, you'll learn how to optimize your funnel for higher profitability so that you can scale more quickly. You'll learn how to identify common bottlenecks and design an upsell path that maximizes your return on investment.

Week 8

Week 7

100+ Sales Per Day

*Available October 6th

Finally, you'll learn the art and science of "aggressive acquisition" and how to scale to 100+ buyers per day by optimizing your 7 day, 30 day, and 90 day LTV (customer lifetime value). This will allow you to ramp up your ad spend quickly and begin generating daily sales of your higher priced offers as well.

The Process

Included with your purchase

Included with purchase

AI Marketing TOOLKIT

AI MARKETING TOOLKIT

AI Toolkit

Gameplan Generator

This AI tool shows you exactly how to hit your income goals by breaking them down into 4 phases and showing you how many front end sales per day you'll need to generate in order to hit each goal. Just enter your goal and offer pricing and it'll generate your game plan in less than 10 seconds.

AI Toolkit

Methodology Maker

If you want to position yourself as an expert and charge higher prices, you need to have a "signature system" or "unique methodology." This AI tool will map out your entire system for you in a matter of seconds.

AI Toolkit

Viral product Generator

This custom AI tool is trained on my exact process for creating "viral" low ticket products. Just enter a few details and it will give you great product ideas, including headlines, how to position your offer for maximum sales, what to include in the product, and much more.

AI Toolkit

Methodology Maker

AI Toolkit

Other BONUSES INCLUDED WITH YOUR PURCHASE

An Ever-Growing Collection of Premium Sales Funnel Templates (Coming Late September)

Get access to the same templates that I'm using to generate an average of $100k per month in digital product sales (including the sales page you're looking at now). Designed to convert (and they look good too). Just fill in the blanks or use our AI sales copy generators.

An Ever-Growing Collection of Premium Sales Funnel Templates (Coming Late September)

The Feedback Zone

You'll be able to post your funnel in the members area to receive direct feedback from me and other members to help you improve your offer.

Personalized Support

You won't be left on your own. You'll have a full year of access to the Q&A podcast, feedback zone, and our private chatroom.

Private Q&A Podcast For Clarity When You Need It

Inside the "Q&A Zone" in your members area, you'll be able to ask me anything and I'll respond with a thoughtful voice note to give you clarity. You'll be able to listen to my responses to everyone else's questions as well. Get expert guidance on demand. Included with your purchase.

My Personal Results

More Than 13,000 Paying Customers Generated Using Paid Advertising

1000+

999

998

997

996

995

994

993

992

991

990

980

970

900

800

700

600

500

400

300

200

100

Learn From Someone Who Has Been in the Trenches Doing It For Years

My Personal Results

More Than 13,000 Paying Customers Generated Using Paid Advertising

1000+

999

998

997

996

995

994

993

992

991

990

980

970

900

800

700

600

500

400

300

200

100

Learn From Someone Who Has Been in the Trenches Doing It For Years

My Personal Results

More Than 13,000 Paying Customers Generated Using Paid Advertising

1000+

999

998

997

996

995

994

993

992

991

990

980

970

900

800

700

600

500

400

300

200

100

Learn From Someone Who Has Been in the Trenches Doing It For Years

Join Serve 10K Today and Build a Lead Generation Flywheel That Gives You Massive Leverage👇

SERVE 10K

Join Now For $995

Or 3 payments of $399 (option available at checkout)

Or 3 Payments of $399 (Payment plan can be selected at checkout)

Join Serve 10K Now →

Recap of what's included with your purchase

Lifetime access to the detailed 8 week curriculum showing you how to build self-funding audience growth flywheels that can produce daily profits and add 10,000+ leads to your email list every year.

Lifetime access to the AI Marketing Toolkit, a suite of content generators and AI tools to help you implement everything quickly. These tools are trained on over a decade of marketing knowledge and will help you with planning, strategy, writing persuasive sales copy, creating high-converting offers, and much more.

Lifetime access to premium sales funnel templates so you can launch your offers and funnels in days, not weeks. I have pre-designed templates for 4 different page-builders: Clickfunnels, GoHighLevel, Systeme.io, and Framer.

Lifetime access to Serve10K.fm, a private podcast where you can get your questions answered and listen to my unfiltered advice on how to scale your business peacefully. Tune in for tips on everything marketing and mindset.

12 months of access to the support forum. The support forum is a place where members can post specific questions and get feedback on their ideas. I'll be in the group every week to answer your questions and make sure you have total clarity on how to implement these strategies into your business.

Enrollment closes in:

Design Your Business to Serve Your Life

After becoming a father last year, my priorities in life shifted. I was no longer willing to sacrifice all my time in order to grow my business. I needed to be smarter about how I did things...

The power of paid advertising combined with automated selling systems is what gave me the freedom to be fully present with my growing family (baby #2 coming soon!)

I'm proud to say that I've never missed one my daughter's important milestones.

Her first smile, her first steps, her first words…I've been there for all of it.

But that's only thanks to my business and how I've structured it to be both scalable and sustainable.

I operate with an empty calendar and I make dozens of sales every single day, regardless of how many hours I work or how much I post on social media.

It took me a long time to get here, so I won't say it's easy to get your business to this point. But hindsight is 20/20 and looking back now, I know I could have gotten here much sooner if I just knew exactly what to do.

Inside the Daily Sales Generator, I'm going to give you the plan I wish I had a long time ago, so you can experience more joy and freedom in your life.

I can't wait to see you on the inside!

Your friend,
Beau

After becoming a father last year, my priorities in life shifted. I was no longer willing to sacrifice all my time in order to grow my business. I needed to be smarter about how I did things...

The power of paid advertising combined with automated selling systems is what gave me the freedom to be fully present with my growing family (baby #2 coming soon!)

I'm proud to say that I've never missed one my daughter's important milestones.

Her first smile, her first steps, her first words…I've been there for all of it.

But that's only thanks to my business and how I've structured it to be both scalable and sustainable.

I operate with an empty calendar and I make dozens of sales every single day, regardless of how many hours I work or how much I post on social media.

Inside the Daily Sales Generator, I'm going to give you the plan I wish I had a long time ago, so you can experience more joy and freedom in your life.

I can't wait to see you on the inside!

Your friend,
Beau

After becoming a father last year, my priorities in life shifted. I was no longer willing to sacrifice all my time in order to grow my business. I needed to be smarter about how I did things...

The power of paid advertising combined with automated selling systems is what gave me the freedom to be fully present with my growing family (baby #2 coming soon!)

I'm proud to say that I've never missed one my daughter's important milestones.

Her first smile, her first steps, her first words…I've been there for all of it.

But that's only thanks to my business and how I've structured it to be both scalable and sustainable.

I operate with an empty calendar and I make dozens of sales every single day, regardless of how many hours I work or how much I post on social media.

Inside the Daily Sales Generator, I'm going to give you the plan I wish I had a long time ago, so you can experience more joy and freedom in your life.

I can't wait to see you on the inside!

Your friend,
Beau

Join Serve 10K Now →

Fast-Action Bonus👇

Monetize With AI: How to Create Valuable AI Tools For ANY Niche in Less Than An Hour

Rapidly create your next digital product ⚡️ No need to spend months creating in-depth programs. In less than an hour you can have an awesome AI tool to sell your audience. No technical skills required.

If you've ever felt overwhelmed by the idea of creating digital products, thinking it's going to take weeks or months of development before you can launch, there is a better way!

These AI tools can be created extremely quickly, and they provide even more value to your customers than most other types of digital products because they help your customers rapidly implement what they're learning and overcome paralysis by analysis.

Meaning you'll get more wins for them, which gives you more case studies and testimonials to fuel your marketing.

These AI tools can be sold as standalone products or used as bonuses to make your offers more irresistible.

In this bonus workshop I'll be releasing on September 1st, I'll show you step by step how to create highly useful AI tools that will add massive value to your digital products, getting your customers better results and massively increasing the conversion rates on your offers.

We are in the AI revolution whether you like it or not, and this is an easy way to capitalize on the opportunity.

Even if you don't use AI yourself, a large percentage of your students and customers will want to use it and will get tons of value from these tools you're creating for them.

Join during this enrollment period to claim this bonus 🎁

If you join before the deadline, you'll receive the bonus workshop in your inbox on September 1st. If you're seeing this after September 1st 2025 then it should already be available in your members area.

Enrollment closes in:

Frequently Asked Questions

What kind of support is offered?

How long will I have access to everything?

What's your refund policy?

How much do I need to budget for ads?

What ad platforms will you teach in this program?

Is this for beginners or advanced marketers?

What's the main strategy you'll be teaching?

What kind of support is offered?

How long will I have access to everything?

What's your refund policy?

How much do I need to budget for ads?

What ad platforms will you teach in this program?

Is this for beginners or advanced marketers?

What's the main strategy you'll be teaching?

Join Serve 10K Now →

$500 Discount Expires in:

This $500 discount is available for founding members who want to go through the program and then provide honest feedback and a testimonial at the end. I'll use your feedback to improve the program for future students.

I'll be continuously developing this program, adding new AI tools, sales funnel templates, and additional training to make sure you have absolutely everything you need to be successful with these strategies.

The price will increase to $2000 after the timer expires, and then will increase again to $2500 early next year. This is a true one-time opportunity to lock in lowest price this will ever be offered at.

Join for a one-time payment of just $1500 and enjoy lifetime access to the core curriculum plus 12 months of access to the AI tools and community (plenty of time to implement everything and see massive results).

Join Serve 10K Now →

It's decision time

You have two options. You can try to figure out funnels and paid ads on your own. It's not impossible, but it'll most likely take you at least a year or two of trial and error and a lot of wasted ad dollars before you crack the code, unless you're an absolute genius of course.

Or you could learn from someone who has been in the trenches for many years and has done over $1.5M in low ticket product sales from paid ads alone (not counting high ticket sales or organic marketing).

I'm not one to brag, but I'm good at what I do. You're in good hands. I'll make sure you have everything you need to succeed and that no questions go unanswered.

Learning paid ads changed my life back in 2020 when I scaled my first successful campaign (I was close to being homeless many times prior to that). If you dedicate yourself to this process, I'm certain it can change the game for you too.

I'd love to see you on the inside. Whatever you decide, I'm wishing you the best!

Join Serve 10K Now →

Questions about the program? Message me on any of the following platforms and I'll Get Back to You Soon

- Message me on Instagram here

- Message me on WhatsApp here

Questions about the program? Message me on any of the following platforms and I'll Get Back to You Soon

- Message me on Instagram here

- Message me on WhatsApp here

Enrollment closes in:

*Earnings and income representations made by Beau Norton or the Paid to Bring Peace brand, and their advertisers/sponsors are aspirational statements only of your earnings potential. These results are not typical and results will vary. The results on this page are OUR results and from years of testing. We can in NO way guarantee you will get similar results.

This site is not a part of the Facebook website or Facebook, Inc. or the Google website or Google, LLC or Alphabet Inc., or TikTok, Inc. or ByteDance, Inc. Additionally, this website is NOT endorsed by Facebook in any way, or the Google website or Google, LLC. or Alphabet Inc. Facebook is a trademark of FACEBOOK, INC., or TikTok, Inc. or ByteDance, Inc. or any affiliated companies.

Practitioners of Peace LLC - © 2024 All Rights Reserved | 1150 First Ave. King of Prussia, PA 19406

Scaling without stress requires the right approach…

The Old Way

A service-based business that requires people, time, and ongoing energy from you to deliver.

A product-based business. Build it once. Sell it forever. Simply focus on marketing, not managing.

The New Way

The Old Way

The New Way

A service-based business that requires people, time, and ongoing energy from you to deliver.

A product-based business. Build it once. Sell it forever. Simply focus on marketing, not managing.