End Overwhelm and Procrastination - Your LaunchPad is Your Single Source of Truth, Telling You Exactly What to Focus On and When
Increase Motivation By Gamifying Your Business Growth - Your LaunchPad Shows You Key Metrics and Progress Stats So You Stay On Track and Motivated to Beat Your Previous Month's Performance
Double Your Productive Output - Your LaunchPad Organizes All Your Projects, Ideas, and Content Into One Central Place and Brings to the Top Only the Most Urgent Tasks
An Ever-Growing Library of Business Growth Tools - LaunchPad OS Includes Lifetime Access to My Library of Resources, Templates, Frameworks, and Systems to Help You Script High Performing Social Media Content, Write Sales Copy, Launch & Scale Offers, and More
Here Are a Few of the Features Already Included and Ready to Go Right Out of the Box (Most of These Can Be Setup and Fully Integrated Into Your Dashboard Within a Few Minutes)
101 Plug-and-Play Captions Designed to Grab Attention and Propel the Algorithms to Circulate Your Content Across More Demographics
101 Plug-and-Play Captions Designed to Grab Attention and Propel the Algorithms to Circulate Your Content Across More Demographics
And Here Are a Few of the Many Features I'll Help You Build and Integrate Into Your Dashboard Over the Next 12 Months
101 Plug-and-Play Captions Designed to Grab Attention and Propel the Algorithms to Circulate Your Content Across More Demographics
101 Plug-and-Play Captions Designed to Grab Attention and Propel the Algorithms to Circulate Your Content Across More Demographics
And Here Are a Few of the Many Features I'll Help You Build and Integrate Into Your Dashboard Over the Next 12 Months
If You're Just Getting Started, Consider Taking What You Learn and Building These Custom Dashboards For Other Businesses - You Can Easily Charge $2,000-$5,000 For These
If I had to start from zero and didn't want to trade my time for money ever again, this is the exact 90 day plan I'd follow to create freedom for myself.
A couple years ago, I found myself in this exact situation. After exiting my previous company in 2021, I spent 2 years living on savings and contemplating my next move (wasting time, let's be honest), but as my savings started to dwindle, I knew I had to do something fast...
I asked myself, how could I build a brand new business and get to "full-time" status in 90 days or less?
The answer that came to me:
Go all in on short-form content, then launch a signature program.
From all my past experience, I knew this was the way to go. In my previous company that I ran with a business partner, we scaled to multiple 6-figures in less than a year by using short form video content and amplifying it with paid advertising.
But this time, I wanted to see if I could do it without any paid advertising. Purely organic.
So I decided to do a "lead generation sprint" using short form content - I knew that I needed to build my list of leads if I wanted to have a successful product launch within a few months, so I put all my energy into it.
The results?
About 1,700 email leads collected within 90 days, starting from zero (proof below).
This led me to making $18,731 in a product launch the following month with my first digital product in this new niche.
So within the span of less than 5 months, I went from no one knowing who I was to having a 5-figure digital product launch and reaching "full-time" status in this new business.
Again, I think it's important to note that I had zero name recognition with this new personal brand. I literally just came onto the scene out of nowhere, but quickly became respected in my niche.
(Lewis Howes even followed and reached out to me during this time period, which I was kind of shocked by).
But none of this was by accident. It was my plan all along (insert evil laugh).
I chose short-form content as my primary growth driver, because I intuitively knew it was the quickest path to reach my goals.
Even to this day, it's the primary way I generate new leads and get my content seen and heard by new people. I now have over 130,000 followers across platforms.
There's a reason people like Alex Hormozi and Gary Vee produce hundreds of pieces of short-form content every month…
Because it works.
But only if you do it right.
I'll be honest and admit that I have a slight advantage when it comes to short-form content...
My advantage is that I've been a copywriter for the past decade, so I know how to script content in a way that makes the social media algorithms spread it to more people.
If you're going to succeed with short-form content, you have to master the art and science of viral content scripting and marketing psychology.
This is a science that applies to all forms of content, but it's especially important when it comes to short-form, because with short-form content, every second counts. If you mess up a single sentence, you can lose people's attention and tank the performance of your content.
With short form content, one small tweak in your script can be the difference between a viral hit and total flop.
Understanding a few key principles of marketing psychology can take your content from being stuck in the under 1,000 views jail to going semi-viral on a regular basis.
There aren't a lot of opportunities in business to literally get a 10-100X increase in results by making a few small adjustments. But that's exactly what can happen when you optimize your short-form content and follow the proper scripting methods.
There are a few other reasons I love short-form content so much and recommend it as a starting point for most creators:
In the same amount of time it takes you to create one long form piece of content, you can create 5-10 pieces of short form content. This gives you way more "reps," which gives you far more chances to go viral and helps you rapidly test to see what works.
Short form content is easy to repurpose. Each piece of content can become an ad, a text post, an email script, or a starting point for longer form pieces of content.
Short form content
Add An Extra 100,000 Followers In the Next 12 Months and Grow Your Email List By the Thousands Using the 12 Viral Content Building Blocks
Every week for the next 12 weeks, I'm going to dive deep into one of the 12 viral content building blocks. Each building block is one key element that you can incorporate into your content to immediately increase views and engagement.
Every week, you'll learn and practice using a new building block. By the end of the 12 weeks, you'll be able to mix and match these building blocks, stacking them upon one another and layering them into your content to skyrocket your views and engagement.
Every week, I'll do a detailed breakdown of that week's building block, plus give you examples and fill-in-the-blank scripts to make it super easy for you to implement it in your content.
In between weeks, we'll focus on practicing the use of that week's building block and incorporating it into our content scripts.
You'll be able to post your scripts and videos and get direct feedback from myself and other members. I'll help you refine your scripts and master the use of these building blocks, so after the 12 weeks, your ability to script high performing content will become almost automatic.
Once these principles are embedded in your thinking, you'll find yourself automatically using them in your content, and everything you create will perform much better than it otherwise would.
You'll find yourself effortlessly generating more views, leads, and sales from your content just as a natural byproduct of having these building blocks at your disposal.
These are the same principles used by the top copywriters and direct marketers in the world to influence minds and move people into action. They are extremely powerful, so please, use them only for good. If you're not genuinely interested in making a positive difference in people's lives, then leave this page now.
These may not be the big flashy numbers you're used to seeing from the gurus, but I know an extra $5k-$10k a month in mostly automated sales would be life-changing for most people.
I know that because it's been truly life-changing for me.
I became a father in January of this year, and because of these funnels that sell my products for me on auto-pilot, I've been able to be with my daughter practically 24/7.
You don't need a ton of income to be free. You just need the right kind of income.
The automated kind. The kind where you do work once and then get paid for it forever.
These funnels have given me a lot of freedom in my life, but I'm not gonna sit here and tell you this is some "passive income" hack or anything like that. You still need to spend time creating content (ads or organic) to drive traffic into the funnels.
But because the funnels are automated, there's not much else you need to do after that except continue creating content (the more content you make, the more sales the automated funnels generate for you).
First of all, I'm not recommending you only sell mid-ticket. It's just one piece of a bigger puzzle. But it's a critical piece, one that can give you a lot of peace of mind as you grow your business.
The best part about mid-ticket product funnels is that they can be almost completely automated (unlike high ticket products, services, or subscriptions).
That's precisely why this is my preferred business model.
It's much better than low ticket, high ticket, and also memberships or subscriptions (in my opinion).
Because the price point is typically under $1,000, these products don't usually come with coaching or any highly personalized services or support. At certain price points, you might have a simple Q&A group or something, but that's totally optional.
And because the price is in the mid-ticket range, you don't need that many customers. Just one sale a day is enough to give you a ton of freedom.
That means after you create the product and automate the sales process, there's little to no ongoing work except for sending people into the funnel and maybe spending 60 minutes a week optimizing the funnel or answering student questions.
Although it can be a bit of work to set one of these funnels up and get it dialed in (that's where I come in), once it's set up it can run for years without any maintenance, continuing to generate sales for you every single day.
A mid-ticket product funnel should be a core piece of everyone's business because it's the best way to generate a full-time income without heavy promotions, hard selling, or ongoing service delivery.
Build it once, sell it forever.
When you get one of these funnels working and the daily sales start flowing, it opens up a lot of space in your life to be creative and work on other projects you're passionate about.
For example, because my most recent funnel generates enough sales to pay all my living expenses, my time is now freed up to help you build one of these funnels for yourself.
(And most importantly, spend tons of time with my family 🥰)
If you're ready to tap into the power of automated mid-ticket funnels, here's my offer to you:
Over the next 12 months, I'm going to work closely with a small group of people to help them build out their automated funnels and show them how to generate an absolute minimum of one sale per day (at an average price of between $200 and $1,000).
After 10 years as a full-time creator, I’ve witnessed the common traps entrepreneurs fall into (because I’ve fallen into them myself)...
Traps like:
Busting your ass creating social media content to grow your business, only to end up burnt out and overwhelmed.
Hustling for clients (instead of creating a situation where clients naturally seek you out and come to you pre-sold and ready to buy)
Not being able to take extended time off because your business is entirely dependent on you to keep running smoothly (instead of having systems running 24/7 that do the work for you)
Trading time for money, doing 1-to-1 or done-for-you services that eat up your time and make it hard for you to scale or focus on the more creative aspects of your business that you actually enjoy.
Being stuck on the “launch roller coaster” and being dependent on high-pressure promotions to generate income (instead of just having a steady flow of daily sales that eliminate the need for launches)
Letting other areas of your life suffer (health, relationships, hobbies) because your business consumes way too much of your mental energy.
So how do we solve this?
We package and productize our knowledge into a mid-ticket product that can be sold "passively" so we can create more leverage and stop trading time for money.
We install automated systems in our business that do a lot of the heavy lifting (selling our products, onboarding clients, nurturing leads, etc) so we can get dozens of hours of our time back and gain the freedom to actually take a solid week-long vacation every single month.
We completely eliminate things like sales calls, done-for-you service work, and 1-to-1 coaching that eats up all of our time.
We get OFF the social media hamster wheel and begin using paid advertising to scale our business. Having paid ads running means we can post way less often on social media and still grow our business steadily.
I’ll give you my ever-growing vault of resources, training, frameworks, sales funnels, scripts, and templates to make implementing everything as easy as “fill in the blanks” (I’m always creating new resources and templates based on your specific needs)
As soon as you join, I’ll invite you to our Circle community where you can connect with myself and other members and get all your questions answered when they arise.
Every week, I drop a new training, template, or resource inside the private community and vault to help you systemize and scale your business.
You’ll also get access to the members-only Q&A private podcast so you can listen to all my past responses to people’s questions, plus other exclusive episodes I release to members.
As needed, I’ll answer your questions, give feedback, and make sure you always have total clarity on your next steps.
This is a “hold nothing back” community. I’ll share behind the scenes of my own business and exactly what I’m doing to grow it. I’ll share what’s working best, what’s not, and the deeper strategy behind everything I’m doing.
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