
Psychology-based marketing strategies to scale your info or coaching business, reverse-engineered into repeatable formulas and delivered directly to your doorstep
Psychology-based marketing strategies to scale your info or coaching business, reverse-engineered into repeatable formulas and delivered directly to your doorstep
Psychology-based marketing strategies to scale your info or coaching business, reverse-engineered into repeatable formulas and delivered directly to your doorstep
Stop guessing. Model what's already proven to work. Use our cheat sheets to easily implement.
Stop guessing. Model what's already proven to work.
Stop guessing. Model what's already proven to work. Use our cheat sheets to easily implement.

Next issue ships first week of August
Next issue ships first week of August
Next issue ships first week of August
Script Lab is a physical, paper and ink playbook that's shipped directly to your doorstep every month, filled with proven methods and frameworks used by top online creators to monetize their knowledge and grow their personal brands.
It also includes weekly video breakdowns and other content delivered digitally.
Full details below.
Script Lab is a physical, paper and ink playbook that's shipped directly to your doorstep every month, filled with proven methods and frameworks used by top online creators to monetize their knowledge and grow their personal brands.
It also includes weekly video breakdowns and other content delivered digitally.
Full details below.
Script Lab is a physical, paper and ink playbook that's shipped directly to your doorstep every month, filled with proven methods and frameworks used by top online creators to monetize their knowledge and grow their personal brands.
It also includes weekly video breakdowns and other content delivered digitally.
Full details below.
Next physical issue goes to print on August 1st. Join by July 31st to get the next issue shipped to your doorstep (Back issues not available. Once it's gone, it's gone)
Next physical issue goes to print on August 1st. Join by July 31st to get the next issue shipped to your doorstep (Back issues not available. Once it's gone, it's gone)
Next physical issue goes to print on August 1st. Join by July 31st to get the next issue shipped to your doorstep (Back issues not available. Once it's gone, it's gone)
18d 13h 22m 35s
This month's theme
This month's theme
STOP THE SCROLL: How to get more views, leads, and sales from social media by learning how to capture and keep people's attention
STOP THE SCROLL: How to get more views, leads, and sales from social media by learning how to capture and keep people's attention
STOP THE SCROLL: How to get more views, leads, and sales from social media by learning how to capture and keep people's attention
Most creators post on social media and then pray 🙏
If you don't understand the deeper reasons behind why your content works (or doesn't), then you can never replicate success and will always feel like you're guessing.
You need to treat content creation like a science so you can create repeatable results and a steady flow of leads and customers.
The one thing you can work on to get an immediate boost in results is your hooks, the first 3-10 seconds of your content.
Because the "skip rate" is the #1 thing the algorithms look at to determine if your content is worth showing to more people (the overall percentage of people who scroll past your content within the first few seconds).
That's why "stopping the scroll" is so important.
This will be the focus inside Script Lab this month.
I'll reverse-engineer top performing social media content from online educators and help you understand the deeper reasons behind why their hooks work so you can easily replicate them in your own business.
You'll walk away with dozens of repeatable formulas and prompts you can use to drastically increase the performance of your content now and many years into the future.
P.S. Here are some of my personal results that came from getting better at stopping the scroll 👇
Most creators post on social media and then pray 🙏
If you don't understand the deeper reasons behind why your content works (or doesn't), then you can never replicate success and will always feel like you're guessing.
You need to treat content creation like a science so you can create repeatable results and a steady flow of leads and customers.
The one thing you can work on to get an immediate boost in results is your hooks, the first 3-10 seconds of your content.
Because the "skip rate" is the #1 thing the algorithms look at to determine if your content is worth showing to more people (the overall percentage of people who scroll past your content within the first few seconds).
That's why "stopping the scroll" is so important.
This will be the focus inside Script Lab this month.
I'll reverse-engineer top performing social media content from online educators and help you understand the deeper reasons behind why their hooks work so you can easily replicate them in your own business.
You'll walk away with dozens of repeatable formulas and prompts you can use to drastically increase the performance of your content now and many years into the future.
P.S. Here are some of my personal results that came from getting better at stopping the scroll 👇
Most creators post on social media and then pray 🙏
If you don't understand the deeper reasons behind why your content works (or doesn't), then you can never replicate success and will always feel like you're guessing.
You need to treat content creation like a science so you can create repeatable results and a steady flow of leads and customers.
The one thing you can work on to get an immediate boost in results is your hooks, the first 3-10 seconds of your content.
Because the "skip rate" is the #1 thing the algorithms look at to determine if your content is worth showing to more people (the overall percentage of people who scroll past your content within the first few seconds).
That's why "stopping the scroll" is so important.
This will be the focus inside Script Lab this month.
I'll reverse-engineer top performing social media content from online educators and help you understand the deeper reasons behind why their hooks work so you can easily replicate them in your own business.
You'll walk away with dozens of repeatable formulas and prompts you can use to drastically increase the performance of your content now and many years into the future.
P.S. Here are some of my personal results that came from getting better at stopping the scroll 👇

Here's a bit more about how Script Lab works and why you should join this month 👇
Here's a bit more about how Script Lab works and why you should join this month 👇
Here's a bit more about how Script Lab works and why you should join this month 👇
How Script Lab Works
How Script Lab Works
How Script Lab Works
Every month inside Script Lab, we focus on a different theme or topic to help you scale your brand and make better content.
Every month I drop a "collection" which is a series of 4 weekly lessons that include video training and "persuasion prompts" to help you easily apply the principles you're learning.
Every month, I also write an expanded edition covering that month's theme in detail (with bonus content) and ship it out to you wherever you live in the world.
The issues are printed in batches and shipped worldwide. Once the current issue is printed, it won't be printed again. To receive the upcoming issue, you must join before the 1st of the month when it goes to print, otherwise you miss out.
These are physical issues for a good reason, because they will have a much deeper and longer-lasting impact on you than a digital PDF that will just end up in the graveyard of all the other digital products you looked at once and then forgot about.
Because these are physical issues, they will impact you in a very different way than digital information can, and will feel far more relaxing to consume.
This is backed by science (see below).
From Google: "Physical books provide a deeper impact due to superior cognitive mapping, where the tactile, spatial experience of turning pages helps the brain build a "mental map" of information, boosting retention. Science shows print reduces distractions, lowers cognitive load, and improves comprehension."
The physical nature of these issues also means they're far easier to come back to and review. You can carry them with you in your bag or have one on your night stand so you can easily crack open a page anytime. These aren't "one and done" but rather something you'll refer back to for years to come.
Don't believe me? Try it for a few months. You can easily cancel anytime with no questions asked if you don't find immense value in these issues. I aim to pack each one with more value than you'd find in your typical $1,000 course so it's an absolute no-brainer for you to stay subscribed.
Every month inside Script Lab, we focus on a different theme or topic to help you scale your brand and make better content.
Every month I drop a "collection" which is a series of 4 weekly lessons that include video training and "persuasion prompts" to help you easily apply the principles you're learning.
Every month, I also write an expanded edition covering that month's theme in detail (with bonus content) and ship it out to you wherever you live in the world.
The issues are printed in batches and shipped worldwide. Once the current issue is printed, it won't be printed again. To receive the upcoming issue, you must join before the 1st of the month when it goes to print, otherwise you miss out.
These are physical issues for a good reason, because they will have a much deeper and longer-lasting impact on you than a digital PDF that will just end up in the graveyard of all the other digital products you looked at once and then forgot about.
Because these are physical issues, they will impact you in a very different way than digital information can, and will feel far more relaxing to consume.
This is backed by science (see below).
From Google: "Physical books provide a deeper impact due to superior cognitive mapping, where the tactile, spatial experience of turning pages helps the brain build a "mental map" of information, boosting retention. Science shows print reduces distractions, lowers cognitive load, and improves comprehension."
The physical nature of these issues also means they're far easier to come back to and review. You can carry them with you in your bag or have one on your night stand so you can easily crack open a page anytime. These aren't "one and done" but rather something you'll refer back to for years to come.
Don't believe me? Try it for a few months. You can easily cancel anytime with no questions asked if you don't find immense value in these issues. I aim to pack each one with more value than you'd find in your typical $1,000 course so it's an absolute no-brainer for you to stay subscribed.
Every month inside Script Lab, we focus on a different theme or topic to help you scale your brand and make better content.
Every month I drop a "collection" which is a series of 4 weekly lessons that include video training and "persuasion prompts" to help you easily apply the principles you're learning.
Every month, I also write an expanded edition covering that month's theme in detail (with bonus content) and ship it out to you wherever you live in the world.
The issues are printed in batches and shipped worldwide. Once the current issue is printed, it won't be printed again. To receive the upcoming issue, you must join before the 1st of the month when it goes to print, otherwise you miss out.
These are physical issues for a good reason, because they will have a much deeper and longer-lasting impact on you than a digital PDF that will just end up in the graveyard of all the other digital products you looked at once and then forgot about.
Because these are physical issues, they will impact you in a very different way than digital information can, and will feel far more relaxing to consume.
This is backed by science (see below).
From Google: "Physical books provide a deeper impact due to superior cognitive mapping, where the tactile, spatial experience of turning pages helps the brain build a "mental map" of information, boosting retention. Science shows print reduces distractions, lowers cognitive load, and improves comprehension."
The physical nature of these issues also means they're far easier to come back to and review. You can carry them with you in your bag or have one on your night stand so you can easily crack open a page anytime. These aren't "one and done" but rather something you'll refer back to for years to come.
Don't believe me? Try it for a few months. You can easily cancel anytime with no questions asked if you don't find immense value in these issues. I aim to pack each one with more value than you'd find in your typical $1,000 course so it's an absolute no-brainer for you to stay subscribed.
Issue #1 goes to print August 1st. Join by July 31st to receive it. While you're waiting for it to arrive at your doorstep, you'll have access to all the digital material and weekly drops.
Issue #1 goes to print August 1st. Join by July 31st to receive it. While you're waiting for it to arrive at your doorstep, you'll have access to all the digital material and weekly drops.
Issue #1 goes to print August 1st. Join by July 31st to receive it. While you're waiting for it to arrive at your doorstep, you'll have access to all the digital material and weekly drops.
Any other details you might need are down below👇
Any other details you might need are down below👇
Any other details you might need are down below👇
Most successful content creators have one key skill in common
Most successful content creators have one key skill in common
Most successful content creators have one key skill in common
And most of them aren't aware of the massive advantage this gives them (so they'll teach you that the secret is something else, when in reality it's this one thing)
And most of them aren't aware of the massive advantage this gives them (so they'll teach you that the secret is something else, when in reality it's this one thing)
And most of them aren't aware of the massive advantage this gives them (so they'll teach you that the secret is something else, when in reality it's this one thing)
One of the biggest realizations I’ve had in my 13 years as a full-time creator is this:
The creators who win aren’t always the most skilled, most intelligent, or most experienced.
The creators who win are the best communicators.
This is why the world is full of ambitious and intelligent people who still work 9-to-5 jobs they hate.
This is why starving artists remain starving artists.
This is why people struggle to monetize their personal brands and get clients consistently.
It’s not about how good you are at what you do, or even how good your product or service is.
It’s not about your sales funnel or which growth strategy you use.
Those things matter, but not nearly as much as most people think.
At the end of the day, it comes down to this:
How well can you communicate the value of what you know?
And I might add:
How many people even know you exist?
Can you write and speak in a way that captures attention and brings people to an understanding that you’re someone worth listening to?
Because if you don’t have attention, you don’t have a business.
And not just any attention, but attention from people who see you as a trusted expert or guide.
It was never about the fancy funnels and tactics that every guru tries to sell you.
It was always about the message.
The most valuable skill you could ever master is the skill of communicating your message in a clear, interesting, and persuasive way.
And that's exactly what Script Lab is designed to help you do.
One of the biggest realizations I’ve had in my 13 years as a full-time creator is this:
The creators who win aren’t always the most skilled, most intelligent, or most experienced.
The creators who win are the best communicators.
This is why the world is full of ambitious and intelligent people who still work 9-to-5 jobs they hate.
This is why starving artists remain starving artists.
This is why people struggle to monetize their personal brands and get clients consistently.
It’s not about how good you are at what you do, or even how good your product or service is.
It’s not about your sales funnel or which growth strategy you use.
Those things matter, but not nearly as much as most people think.
At the end of the day, it comes down to this:
How well can you communicate the value of what you know?
And I might add:
How many people even know you exist?
Can you write and speak in a way that captures attention and brings people to an understanding that you’re someone worth listening to?
Because if you don’t have attention, you don’t have a business.
And not just any attention, but attention from people who see you as a trusted expert or guide.
It was never about the fancy funnels and tactics that every guru tries to sell you.
It was always about the message.
The most valuable skill you could ever master is the skill of communicating your message in a clear, interesting, and persuasive way.
And that's exactly what Script Lab is designed to help you do.
One of the biggest realizations I’ve had in my 13 years as a full-time creator is this:
The creators who win aren’t always the most skilled, most intelligent, or most experienced.
The creators who win are the best communicators.
This is why the world is full of ambitious and intelligent people who still work 9-to-5 jobs they hate.
This is why starving artists remain starving artists.
This is why people struggle to monetize their personal brands and get clients consistently.
It’s not about how good you are at what you do, or even how good your product or service is.
It’s not about your sales funnel or which growth strategy you use.
Those things matter, but not nearly as much as most people think.
At the end of the day, it comes down to this:
How well can you communicate the value of what you know?
And I might add:
How many people even know you exist?
Can you write and speak in a way that captures attention and brings people to an understanding that you’re someone worth listening to?
Because if you don’t have attention, you don’t have a business.
And not just any attention, but attention from people who see you as a trusted expert or guide.
It was never about the fancy funnels and tactics that every guru tries to sell you.
It was always about the message.
The most valuable skill you could ever master is the skill of communicating your message in a clear, interesting, and persuasive way.
And that's exactly what Script Lab is designed to help you do.
Script Lab reverse-engineers these skills so you can install them into your own content for an unfair advantage
Script Lab reverse-engineers these skills so you can install them into your own content for an unfair advantage
Script Lab reverse-engineers these skills so you can install them into your own content for an unfair advantage
Every week you'll get psychology-based scripting formulas that are already proven to work for dozens of other creators. No more staring at a blank page wondering what to say.
Every week you'll get psychology-based scripting formulas that are already proven to work for dozens of other creators. No more staring at a blank page wondering what to say.
Every week you'll get psychology-based scripting formulas that are already proven to work for dozens of other creators. No more staring at a blank page wondering what to say.
Success comes easily to those who know how to communicate the value of what they do and build audiences of people who know, like, and respect them.
But unless you're extremely gifted, this skill doesn't come naturally to you.
Take me for example. I'm a huge introvert. Speaking on camera and posting it for the world to see never came naturally to me.
But I knew if I developed the skill, it would unlock doors for me and give me the life of freedom I desired so intensely.
I've dedicated the past 15 years of my life to learning these skills. And although I still have so much to learn, what I've learned so far has allowed me to make millions of dollars in online sales and grow my personal brand to over 150,000 combined followers in just the past few years.
I made Script Lab for a past version of myself, the person who knew he had something valuable to share with the world but just wasn't sure how to turn that into life-changing income.
Script Lab will help you stop guessing what works and instead take formulas and strategies that are already proven to work for myself and other top creators, and apply them to your own marketing with easy-to-use prompts and fill-in-the-blank formulas.
I do the research for you. I find what's working for top creators. I analyze their content, their emails, their offers, etc. Then I reverse engineer everything and hand you the cheat sheets.
So when you sit down to write a post or record a video, you can simply pick one of the many cheat sheets and use that as a way to guide your thinking.
The result: a message that resonates more deeply with your audience, captures more attention, generates more views, and ultimately leads to more clients, customers, and cash in the bank.
Success comes easily to those who know how to communicate the value of what they do and build audiences of people who know, like, and respect them.
But unless you're extremely gifted, this skill doesn't come naturally to you.
Take me for example. I'm a huge introvert. Speaking on camera and posting it for the world to see never came naturally to me.
But I knew if I developed the skill, it would unlock doors for me and give me the life of freedom I desired so intensely.
I've dedicated the past 15 years of my life to learning these skills. And although I still have so much to learn, what I've learned so far has allowed me to make millions of dollars in online sales and grow my personal brand to over 150,000 combined followers in just the past few years.
I made Script Lab for a past version of myself, the person who knew he had something valuable to share with the world but just wasn't sure how to turn that into life-changing income.
Script Lab will help you stop guessing what works and instead take formulas and strategies that are already proven to work for myself and other top creators, and apply them to your own marketing with easy-to-use prompts and fill-in-the-blank formulas.
I do the research for you. I find what's working for top creators. I analyze their content, their emails, their offers, etc. Then I reverse engineer everything and hand you the cheat sheets.
So when you sit down to write a post or record a video, you can simply pick one of the many cheat sheets and use that as a way to guide your thinking.
The result: a message that resonates more deeply with your audience, captures more attention, generates more views, and ultimately leads to more clients, customers, and cash in the bank.
Success comes easily to those who know how to communicate the value of what they do and build audiences of people who know, like, and respect them.
But unless you're extremely gifted, this skill doesn't come naturally to you.
Take me for example. I'm a huge introvert. Speaking on camera and posting it for the world to see never came naturally to me.
But I knew if I developed the skill, it would unlock doors for me and give me the life of freedom I desired so intensely.
I've dedicated the past 15 years of my life to learning these skills. And although I still have so much to learn, what I've learned so far has allowed me to make millions of dollars in online sales and grow my personal brand to over 150,000 combined followers in just the past few years.
I made Script Lab for a past version of myself, the person who knew he had something valuable to share with the world but just wasn't sure how to turn that into life-changing income.
Script Lab will help you stop guessing what works and instead take formulas and strategies that are already proven to work for myself and other top creators, and apply them to your own marketing with easy-to-use prompts and fill-in-the-blank formulas.
I do the research for you. I find what's working for top creators. I analyze their content, their emails, their offers, etc. Then I reverse engineer everything and hand you the cheat sheets.
So when you sit down to write a post or record a video, you can simply pick one of the many cheat sheets and use that as a way to guide your thinking.
The result: a message that resonates more deeply with your audience, captures more attention, generates more views, and ultimately leads to more clients, customers, and cash in the bank.
Stop posting and praying. Making your message spread is science, not luck.
Stop posting and praying. Making your message spread is science, not luck.
Stop posting and praying. Making your message spread is science, not luck.
When you understand human psychology, success can be engineered and the algorithms will start rewarding you.
When you understand human psychology, success can be engineered and the algorithms will start rewarding you.
When you understand human psychology, success can be engineered and the algorithms will start rewarding you.
People love to blame the algorithm for low views, but it's usually a content structure or messaging problem, not an algorithm problem.
Sometimes a slight shift in how you communicate an idea can be the difference between a flopped video and a viral one.
When I started getting more intentional about how I structured my content and communicated my message, I started consistently getting results like this with my content:
People love to blame the algorithm for low views, but it's usually a content structure or messaging problem, not an algorithm problem.
Sometimes a slight shift in how you communicate an idea can be the difference between a flopped video and a viral one.
When I started getting more intentional about how I structured my content and communicated my message, I started consistently getting results like this with my content:
People love to blame the algorithm for low views, but it's usually a content structure or messaging problem, not an algorithm problem.
Sometimes a slight shift in how you communicate an idea can be the difference between a flopped video and a viral one.
When I started getting more intentional about how I structured my content and communicated my message, I started consistently getting results like this with my content:

Script Lab teaches you the art and the science of content creation. You'll learn deep marketing psychology principles that give you a huge unfair advantage (because 95% of creators have no idea these even exist).
When you follow the right principles, structure your content correctly, and understand the psychology of what captures and keeps people's attention, the algorithm will start rewarding you.
With that said, let me tell you more about what you actually get when you join Script Lab and how it helps you achieve this…
Script Lab teaches you the art and the science of content creation. You'll learn deep marketing psychology principles that give you a huge unfair advantage (because 95% of creators have no idea these even exist).
When you follow the right principles, structure your content correctly, and understand the psychology of what captures and keeps people's attention, the algorithm will start rewarding you.
With that said, let me tell you more about what you actually get when you join Script Lab and how it helps you achieve this…
Script Lab teaches you the art and the science of content creation. You'll learn deep marketing psychology principles that give you a huge unfair advantage (because 95% of creators have no idea these even exist).
When you follow the right principles, structure your content correctly, and understand the psychology of what captures and keeps people's attention, the algorithm will start rewarding you.
With that said, let me tell you more about what you actually get when you join Script Lab and how it helps you achieve this…
Here's what you get as a member of Script Lab 🧪
Here's what you get as a member of Script Lab 🧪
Here's what you get as a member of Script Lab 🧪

What is Script Lab?
What is Script Lab?
Script Lab is a weekly publication to help you grow your online following and generate more views and sales from your content by incorporating proven principles of marketing psychology into everything you create.
I take what's already working for other creators, reverse engineer their methods, and hand you the cheat sheets that help you model what's already proven to work.
Script Lab is a weekly publication to help you grow your online following and generate more views and sales from your content by incorporating proven principles of marketing psychology into everything you create.
I take what's already working for other creators, reverse engineer their methods, and hand you the cheat sheets that help you model what's already proven to work.
Script Lab is a weekly publication to help you grow your online following and generate more views and sales from your content by incorporating proven principles of marketing psychology into everything you create.
I take what's already working for other creators, reverse engineer their methods, and hand you the cheat sheets that help you model what's already proven to work.
what you get Every week
what you get Every week
A new video breakdown of a high-performing piece of social media content or marketing strategy. I explain what the creator did, the underlying principles and structure that made it work, and show you how to apply the same principles to your own content with easy-to-understand cheat sheets.
A new video breakdown of a high-performing piece of social media content or marketing strategy. I explain what the creator did, the underlying principles and structure that made it work, and show you how to apply the same principles to your own content with easy-to-understand cheat sheets.
A new video breakdown of a high-performing piece of social media content or marketing strategy. I explain what the creator did, the underlying principles and structure that made it work, and show you how to apply the same principles to your own content with easy-to-understand cheat sheets.

Then I reverse-engineer the marketing psychology principle into a printable "persuasion prompt" that helps you easily apply it to your own content using repeatable formulas, writing prompts, and fill-in-the-blank script starters👇
Then I reverse-engineer the marketing psychology principle into a printable "persuasion prompt" that helps you easily apply it to your own content using repeatable formulas, writing prompts, and fill-in-the-blank script starters👇
Then I reverse-engineer the marketing psychology principle into a printable "persuasion prompt" that helps you easily apply it to your own content using repeatable formulas, writing prompts, and fill-in-the-blank script starters👇
Designed to be easily understood and quickly applied
Designed to be easily understood and quickly applied


These are detailed printable prompts that include a high level overview of the principle, explanation of why it works, and examples of how to apply it using repeatable formulas, writing prompts, and fill-in-the-blank scripts.
These are detailed printable prompts that include a high level overview of the principle, explanation of why it works, and examples of how to apply it using repeatable formulas, writing prompts, and fill-in-the-blank scripts.
Each prompt includes fill-in-the-blank "quick scripts" and formulas so you can easily apply the principles to your own content
Each prompt includes fill-in-the-blank "quick scripts" and formulas so you can easily apply the principles to your own content
Each prompt includes fill-in-the-blank "quick scripts" and formulas so you can easily apply the principles to your own content


P.S. You can also upload these cheat sheets to ChatGPT or Claude if you need help applying them.
P.S. You can also upload these cheat sheets to ChatGPT or Claude if you need help applying them.
P.S. You can also upload these cheat sheets to ChatGPT or Claude if you need help applying them.
Wherever you do your creative work, you'll want these within arm's reach!
Wherever you do your creative work, you'll want these within arm's reach!


These are the same formulas I've used to grow my personal brand to 150,000+ combined followers and generate over $1M in online sales in the past 2 years.
These are the same formulas I've used to grow my personal brand to 150,000+ combined followers and generate over $1M in online sales in the past 2 years.
These are the same formulas I've used to grow my personal brand to 150,000+ combined followers and generate over $1M in online sales in the past 2 years.

Turn Ideas Into Income
Turn Ideas Into Income
How exactly will these Persuasion Prompts help you in your business?
How exactly will these Persuasion Prompts help you in your business?
Writer's block? Pick a Persuasion Prompt and let the words flow with a proven framework to structure your thoughts.
Posting content but not getting enough views or engagement? These Persuasion Prompts will give you the proper message structure to follow so that your content performs better on social.
Have good ideas but just not sure how to articulate them? Just pick a prompt and you have a framework to follow to get your message across in a clear and interesting way.
Not generating enough sales? People probably just don't fully understand the value of what you do. These Persuasion Prompts will help you communicate your value more clearly without sounding like a sleazy sales person.
Overwhelmed by the amount of content you have to create? These prompts will help you generate more good ideas and speed up the scripting process so you can create quality content in far less time.
Have imposter syndrome or fear of putting your message out there? These prompts will give you more confidence in the quality of your ideas and increase the likelihood that they'll be received well by your audience (which will build your confidence even more).
Wanna create more viral social media content? Use the hook formulas included in each prompt next time you're scripting a piece of content to increase your chances.
Want to connect more deeply with your audience and build trust? These prompts aren't generic, cookie cutter formulas that make you sound robotic and scripted. They're based on adaptable principles. Use them, but with your own authentic voice.
Want more people to share your content and respect you as a trusted leader in your niche? These prompts help you share your ideas in more interesting ways that make you stand out, which will help you position yourself a true thought leader in your niche.
Want to never lack for unique ideas and persuasive ways to share your message with the world? Then these weekly drops will be immensely valuable on your creator journey.
Writer's block? Pick a Persuasion Prompt and let the words flow with a proven framework to structure your thoughts.
Posting content but not getting enough views or engagement? These Persuasion Prompts will give you the proper message structure to follow so that your content performs better on social.
Have good ideas but just not sure how to articulate them? Just pick a prompt and you have a framework to follow to get your message across in a clear and interesting way.
Not generating enough sales? People probably just don't fully understand the value of what you do. These Persuasion Prompts will help you communicate your value more clearly without sounding like a sleazy sales person.
Overwhelmed by the amount of content you have to create? These prompts will help you generate more good ideas and speed up the scripting process so you can create quality content in far less time.
Have imposter syndrome or fear of putting your message out there? These prompts will give you more confidence in the quality of your ideas and increase the likelihood that they'll be received well by your audience (which will build your confidence even more).
Wanna create more viral social media content? Use the hook formulas included in each prompt next time you're scripting a piece of content to increase your chances.
Want to connect more deeply with your audience and build trust? These prompts aren't generic, cookie cutter formulas that make you sound robotic and scripted. They're based on adaptable principles. Use them, but with your own authentic voice.
Want more people to share your content and respect you as a trusted leader in your niche? These prompts help you share your ideas in more interesting ways that make you stand out, which will help you position yourself a true thought leader in your niche.
Want to never lack for unique ideas and persuasive ways to share your message with the world? Then these weekly drops will be immensely valuable on your creator journey.
Writer's block? Pick a Persuasion Prompt and let the words flow with a proven framework to structure your thoughts.
Posting content but not getting enough views or engagement? These Persuasion Prompts will give you the proper message structure to follow so that your content performs better on social.
Have good ideas but just not sure how to articulate them? Just pick a prompt and you have a framework to follow to get your message across in a clear and interesting way.
Not generating enough sales? People probably just don't fully understand the value of what you do. These Persuasion Prompts will help you communicate your value more clearly without sounding like a sleazy sales person.
Overwhelmed by the amount of content you have to create? These prompts will help you generate more good ideas and speed up the scripting process so you can create quality content in far less time.
Have imposter syndrome or fear of putting your message out there? These prompts will give you more confidence in the quality of your ideas and increase the likelihood that they'll be received well by your audience (which will build your confidence even more).
Wanna create more viral social media content? Use the hook formulas included in each prompt next time you're scripting a piece of content to increase your chances.
Want to connect more deeply with your audience and build trust? These prompts aren't generic, cookie cutter formulas that make you sound robotic and scripted. They're based on adaptable principles. Use them, but with your own authentic voice.
Want more people to share your content and respect you as a trusted leader in your niche? These prompts help you share your ideas in more interesting ways that make you stand out, which will help you position yourself a true thought leader in your niche.
Want to never lack for unique ideas and persuasive ways to share your message with the world? Then these weekly drops will be immensely valuable on your creator journey.
Limited Edition Expanded Physical Copies Shipped to Your Doorstep Every Quarter 📦
Limited Edition Expanded Physical Copies Shipped to Your Doorstep Every Quarter 📦
Limited Edition Expanded Physical Copies Shipped to Your Doorstep Every Quarter 📦


Limited Edition Expanded Physical Copies Shipped Directly to Your Doorstep 4 Time a Year
Limited Edition Expanded Physical Copies Shipped Directly to Your Doorstep 4 Time a Year
Limited Edition Expanded Physical Copies Shipped Directly to Your Doorstep 4 Time a Year
When you join Script Lab, you'll receive the next 4 quarterly print editions shipped to your doorstep wherever you live in the world.
These limited editions include the weekly persuasion prompts plus tons of bonus content to help you become a better leader, communicator, and entrepreneur.
This gives you permanent copies of the material that you can refer to for years to come. Issue #1 will ship in October.
When you join Script Lab, you'll receive the next 4 quarterly print editions shipped to your doorstep wherever you live in the world.
These limited editions include the weekly persuasion prompts plus tons of bonus content to help you become a better leader, communicator, and entrepreneur.
This gives you permanent copies of the material that you can refer to for years to come. Issue #1 will ship in October.
When you join Script Lab, you'll receive the next 4 quarterly print editions shipped to your doorstep wherever you live in the world.
These limited editions include the weekly persuasion prompts plus tons of bonus content to help you become a better leader, communicator, and entrepreneur.
This gives you permanent copies of the material that you can refer to for years to come. Issue #1 will ship in October.
Beyond just strategy. These expanded issues are designed to uplift your spirit, build your confidence, and keep you aligned with your deeper purpose.
Beyond just strategy. These expanded issues are designed to uplift your spirit, build your confidence, and keep you aligned with your deeper purpose.
Beyond just strategy. These expanded issues are designed to uplift your spirit, build your confidence, and keep you aligned with your deeper purpose.
You need strategy, but the biggest thing holding creators back from reaching their full potential is their mental and emotional wiring.
You can't out-work a faulty operating system, that's why I aim to do more than just give you tactics and strategies, which are important but can only take you so far.
I've written these issues in a way so they uplift your spirit, reminding you of your true potential and filling you with confidence.
These expanded issues will contain all of the weekly persuasion prompts included inside of Script Lab, as well as tons of additional bonus content from myself and other expert contributors.
I know you're going to eagerly look forward to receiving these each quarter. Go ahead and sign up below and I'll ship you the next issue!
You need strategy, but the biggest thing holding creators back from reaching their full potential is their mental and emotional wiring.
You can't out-work a faulty operating system, that's why I aim to do more than just give you tactics and strategies, which are important but can only take you so far.
I've written these issues in a way so they uplift your spirit, reminding you of your true potential and filling you with confidence.
These expanded issues will contain all of the weekly persuasion prompts included inside of Script Lab, as well as tons of additional bonus content from myself and other expert contributors.
I know you're going to eagerly look forward to receiving these each quarter. Go ahead and sign up below and I'll ship you the next issue!
You need strategy, but the biggest thing holding creators back from reaching their full potential is their mental and emotional wiring.
You can't out-work a faulty operating system, that's why I aim to do more than just give you tactics and strategies, which are important but can only take you so far.
I've written these issues in a way so they uplift your spirit, reminding you of your true potential and filling you with confidence.
These expanded issues will contain all of the weekly persuasion prompts included inside of Script Lab, as well as tons of additional bonus content from myself and other expert contributors.
I know you're going to eagerly look forward to receiving these each quarter. Go ahead and sign up below and I'll ship you the next issue!




*Physical editions ship starting in October of this year
*Physical editions ship starting in October of this year
*Physical editions ship starting in October of this year
Overview of everything included👇
Overview of everything included👇
Weekly content breakdowns
Weekly content breakdowns
I find top-performing content in various different niches. Then I reverse engineer the marketing psychology principles that made the piece of content perform so well.
Every week I do a video breakdown of a new piece of content, showing you why it works, the underlying principles that made it work, and easy ways to apply the same principles to your own content.
I find top-performing content in various different niches. Then I reverse engineer the marketing psychology principles that made the piece of content perform so well.
Every week I do a video breakdown of a new piece of content, showing you why it works, the underlying principles that made it work, and easy ways to apply the same principles to your own content.
I find top-performing content in various different niches. Then I reverse engineer the marketing psychology principles that made the piece of content perform so well.
Every week I do a video breakdown of a new piece of content, showing you why it works, the underlying principles that made it work, and easy ways to apply the same principles to your own content.
Weekly persuasion prompts
Weekly Persuasion prompts
Every content breakdown is turned into a printable "persuasion prompt" you can use to easily apply the same marketing psychology principles to your content.
Each prompt includes an overview of the core principles, why it works, and help applying it using writing prompts, repeatable formulas, and fill-in-the-blank scripting formulas.
These cheat sheets will give you a huge strategic advantage and remove a ton of friction when creating.
Every content breakdown is turned into a printable "persuasion prompt" you can use to easily apply the same marketing psychology principles to your content.
Each prompt includes an overview of the core principles, why it works, and help applying it using writing prompts, repeatable formulas, and fill-in-the-blank scripting formulas.
These cheat sheets will give you a huge strategic advantage and remove a ton of friction when creating.
Every content breakdown is turned into a printable "persuasion prompt" you can use to easily apply the same marketing psychology principles to your content.
Each prompt includes an overview of the core principles, why it works, and help applying it using writing prompts, repeatable formulas, and fill-in-the-blank scripting formulas.
These cheat sheets will give you a huge strategic advantage and remove a ton of friction when creating.
Quarterly "fix my script" Clinics
Quarterly "fix my script" Clinics
Every quarter members can submit up to one piece of short-form content for review. I'll select a handful and do full reviews explaining simple tactical things you can do to improve performance and get more views on your content moving forward.
Every quarter members can submit up to one piece of short-form content for review. I'll select a handful and do full reviews explaining simple tactical things you can do to improve performance and get more views on your content moving forward.
Every quarter members can submit up to one piece of short-form content for review. I'll select a handful and do full reviews explaining simple tactical things you can do to improve performance and get more views on your content moving forward.
Private Telegram community
Private Telegram community
All members get lifetime access to the private Telegram community. This is where you can connect with other members, share your wins, enjoy the private podcast, and ask all your marketing-related questions.
All members get lifetime access to the private Telegram community. This is where you can connect with other members, share your wins, enjoy the private podcast, and ask all your marketing-related questions.
All members get lifetime access to the private Telegram community. This is where you can connect with other members, share your wins, enjoy the private podcast, and ask all your marketing-related questions.
Private Q&A Podcast with bonus content
Private Q&A Podcast with bonus content
Members can submit questions through a private form or inside our Telegram group. I'll answer them inside the group and also upload them to a private podcast feed so you can listen anytime from your podcast player.
This podcast will be update weekly with new content and tips to help you become a better communicator and grow your personal brand.
Members can submit questions through a private form or inside our Telegram group. I'll answer them inside the group and also upload them to a private podcast feed so you can listen anytime from your podcast player.
This podcast will be update weekly with new content and tips to help you become a better communicator and grow your personal brand.
Members can submit questions through a private form or inside our Telegram group. I'll answer them inside the group and also upload them to a private podcast feed so you can listen anytime from your podcast player.
This podcast will be update weekly with new content and tips to help you become a better communicator and grow your personal brand.
Physical editions shipped to your doorstep quarterly
Physical editions shipped to your doorstep quarterly
This is one of the things that makes Script Lab special.
Digital things are easily forgotten. I don't want this to be another program you login to a few times and then forget about. That's why I'm shipping you permanent physical copies of the material. So you actually get the value and continue receiving the value for years to come, even if you were to never login to the members area.
These issues contain the weekly prompts plus tons of bonus content you won't find anywhere else.
This is one of the things that makes Script Lab special.
Digital things are easily forgotten. I don't want this to be another program you login to a few times and then forget about. That's why I'm shipping you permanent physical copies of the material. So you actually get the value and continue receiving the value for years to come, even if you were to never login to the members area.
These issues contain the weekly prompts plus tons of bonus content you won't find anywhere else.
This is one of the things that makes Script Lab special.
Digital things are easily forgotten. I don't want this to be another program you login to a few times and then forget about. That's why I'm shipping you permanent physical copies of the material. So you actually get the value and continue receiving the value for years to come, even if you were to never login to the members area.
These issues contain the weekly prompts plus tons of bonus content you won't find anywhere else.
I'll see you on the inside👇
I'll see you on the inside👇
Join Script Lab
Join Script Lab
Join Script Lab
Next print issue ships first week of August. Join by July 31st to receive it.
$149
$1499
Paid Monthly (Cancel Anytime)
Paid Monthly (Cancel Anytime)
52 weekly video breakdowns reverse-engineering high-performing content and marketing strategies into repeatable formulas so you can model what's already proven to work.
52 weekly printable "persuasion prompts" that give you repeatable scripting formulas and writing prompts to help you apply the core principles.
Quarterly "fix my script" trainings. Members can submit up to one piece of short form content per quarter for a chance to get my thoughts on how to increase performance (tips on how to improve your hooks, content structure, flow, speaking, etc).
Limited edition expanded physical copies shipped directly to your doorstep (starting in October). Your payment entitles you to the next 4 print editions.
One year access to Script Lab FM, a private podcast that's updated weekly with answers to your questions and short lessons to help you become a better communicator and scale your personal brand.
Lifetime access to our private Telegram community for casual Q&A and to connect with other creators who are growing their personal brands.
Founding members $600 discount ends July 10th. Price increases to $1499 during the next opening.
Join Now →
$1490
$1499
Paid Yearly (Cancel Anytime)
Paid Yearly (Cancel Anytime)
52 weekly video breakdowns reverse-engineering high-performing content and marketing strategies into repeatable formulas so you can model what's already proven to work.
52 weekly printable "persuasion prompts" that give you repeatable scripting formulas and writing prompts to help you apply the core principles.
Quarterly "fix my script" trainings. Members can submit up to one piece of short form content per quarter for a chance to get my thoughts on how to increase performance (tips on how to improve your hooks, content structure, flow, speaking, etc).
Limited edition expanded physical copies shipped directly to your doorstep (starting in October). Your payment entitles you to the next 4 print editions.
One year access to Script Lab FM, a private podcast that's updated weekly with answers to your questions and short lessons to help you become a better communicator and scale your personal brand.
Lifetime access to our private Telegram community for casual Q&A and to connect with other creators who are growing their personal brands.
Founding members $600 discount ends July 10th. Price increases to $1499 during the next opening.
Join Now →
$600 discount expires in
00:00:00:00
FAQ's
What niches, industries, or type of creators does this work for?
What kind of content or social platforms does this work best on?
Is this designed to help my content go viral?
What kind of support will I get?
What's your refund policy?
What happens after I pay?
10X Value Guarantee
10X Value Guarantee
10X Value Guarantee
If you apply even a fraction of what you learn inside of Script Lab, you should have no problem at all getting a massive return on your investment. But don't take my word for it. You can try Script Lab for up to 90 days with zero risk. If at any point you decide the value isn't far more than what you paid, just send me an email anytime (Beau@PaidtoBringPeace.com) and I'll refund you with no questions asked.
If you apply even a fraction of what you learn inside of Script Lab, you should have no problem at all getting a massive return on your investment. But don't take my word for it. You can try Script Lab for up to 90 days with zero risk. If at any point you decide the value isn't far more than what you paid, just send me an email anytime (Beau@PaidtoBringPeace.com) and I'll refund you with no questions asked.


Beau Norton
Creator of Script Lab
Join Script Lab Now →
Join Script Lab Now →













