Like the tree stems from its seed, so do our outward results stem from the depths of our being.
Success is not simply the result of taking certain actions and implementing the correct strategies.
Success in any endeavor is highly dependent on our ability to tap into the latent power of creative energy at the core of our being.
This power infuses our words and actions with a subtle energy that can be felt by others, an energy that can’t be replicated by AI or fill-in-the-blank formulas.
This explains how two people can take very similar actions but get radically different results.
It's not just the action, but the power behind the action.
Accessing the full extent of this power within requires radical authenticity.
So often we do things out of obligation. We create what we think we “should” create rather than what we actually want to create.
This leads us to create with a subtle sense of resentment, blocking our ability to enter a “flow state” where our work becomes truly enjoyable.
Our best work and therefore our highest contribution will come from the work that is most authentic to who we are, regardless of how “correct” it is in the eyes of others.
Although the mind assists us in making our plans come to fruition, it is often too practical to be truly creative.
By tapping into the power of our heart, we infuse our creations with a unique energy that makes them resonate with others on a deep level.
This creates "true fans" — people who follow us not just for what we can do for them in terms of outward results, but also for how we make them feel.
You become a bright light in a dark world.
You give the people hope.
You help them see a new way forward.
When you show up in the world this way, uplifting people's spirits in your own unique way, success becomes inevitable.

Beau Norton
Founder & Creator